IRIS Commerce - Unreleased Videos
Art Direction / Animation: Nefeli Spiliotakou
Project Manager: Antonis Xenakis
Voice Over: Valantis Gaoutsis
Created as a promotional video for IRIS Commerce, this project was designed to introduce the service through a playful, easy-to-follow visual story rather than a conventional product advertisement. I developed the concept around a simple tutorial-like narrative, turning the process of using the service into something engaging and approachable. The goal was to communicate the functionality of IRIS in a way that felt less instructional and more entertaining, combining storytelling, animation and clear visual communication. Although the project was ultimately never released, it remains a piece I enjoyed developing for its playful approach to explaining a digital service.
Date
2026
Production
Celyphos
Industry
IRIS
The visual language was built around a bold, playful and slightly quirky aesthetic, balancing the clarity of an instructional video with the energy of an animated advertisement. Simple graphic elements, expressive movement and a light-hearted tone were used to make the tutorial feel approachable rather than technical. The design focuses on visual rhythm and clear transitions, allowing the information to unfold naturally while keeping the overall experience fun and engaging.
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